{"id":530,"date":"2022-10-10T10:46:02","date_gmt":"2022-10-10T16:46:02","guid":{"rendered":"https:\/\/sistemaenkel.com.mx\/blog\/?p=530"},"modified":"2026-04-09T13:49:35","modified_gmt":"2026-04-09T19:49:35","slug":"crm-que-es-y-por-que-mi-empresa-deberia-tener-uno","status":"publish","type":"post","link":"https:\/\/sistemaenkel.com.mx\/blog\/crm-que-es-y-por-que-mi-empresa-deberia-tener-uno\/","title":{"rendered":"CRM: \u00bfQu\u00e9 es y por qu\u00e9 mi empresa deber\u00eda tener uno?"},"content":{"rendered":"\n<p>CRM, una herramienta que te ayudar\u00e1 a agilizar y optimizar tu proceso de ventas. Si a\u00fan no tienes un CRM, pero te gustar\u00eda automatizar el trabajo de tu equipo de ventas, te invitamos a leer este post porque en \u00e9l encontrar\u00e1s toda la informaci\u00f3n que necesitas para comenzar a implementarlo. Aqu\u00ed te explicamos qu\u00e9 es, para qu\u00e9 sirve y todos los beneficios que traer\u00e1 a tu empresa.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Contenido<\/h2><ul><li><a href=\"#h-que-es-un-crm\" data-level=\"2\">\u00bfQu\u00e9 es un CRM?<\/a><\/li><li><a href=\"#h-como-funciona-un-crm\" data-level=\"2\">\u00bfC\u00f3mo funciona un CRM?<\/a><\/li><li><a href=\"#h-ventajas-de-utilizar-un-crm\" data-level=\"2\">Ventajas\u00a0de utilizar un CRM<\/a><\/li><li><a href=\"#h-por-que-mi-empresa-deberia-tener-uno\" data-level=\"2\">\u00bfPor qu\u00e9 mi empresa deber\u00eda tener uno?<\/a><\/li><li><a href=\"#h-como-implementar-un-crm\" data-level=\"2\">\u00bfC\u00f3mo implementar un CRM?<\/a><\/li><li><a href=\"#h-cuales-son-los-beneficios-de-emplear-sistema-enkel\" data-level=\"2\">\u00bfCu\u00e1les son los beneficios de emplear Sistema Enkel?<\/a><ul><li><a href=\"#h-descubre-como-sistema-enkel-puede-ayudarte-agilizar-y-optimizar-los-procesos-de-venta-de-tu-empresa-con-un-crm\" data-level=\"3\">Descubre como Sistema Enkel puede ayudarte agilizar y optimizar los procesos de venta de tu empresa con un CRM\u00a0<\/a><\/li><\/ul><\/li><li><a href=\"#schedule-a-visit\" data-level=\"2\">SISTEMA ENKEL <\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-que-es-un-crm\">\u00bfQu\u00e9 es un CRM?<\/h2>\n\n\n\n<p>Un CRM es una herramienta digital que sirve para administrar cada una de las etapas del proceso de ventas. Con un CRM podr\u00e1s establecer cada etapa, asignar tareas a tu equipo de ventas y verificar las acciones que se han tomado en cada una de las etapas. Adem\u00e1s, con un CRM a tu disposici\u00f3n tendr\u00e1s bajo resguardo toda la informaci\u00f3n relevante de tus clientes y clientes potenciales.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-como-funciona-un-crm\">\u00bfC\u00f3mo funciona un CRM?<\/h2>\n\n\n\n<p>Un CRM te permite almacenar informaci\u00f3n valiosa de un cliente o posible cliente como: su nombre, correo electr\u00f3nico y tel\u00e9fono. Puedes registrar nuevos contactos, detectar oportunidades de venta y cerrar negocios r\u00e1pidamente porque podr\u00e1s rastrear todas las interacciones del embudo de ventas. Adem\u00e1s, tu equipo de ventas siempre estar\u00e1 conectado en una sola plataforma. La informaci\u00f3n de tu proceso de ventas estar\u00e1 disponible para ti y tu equipo de ventas en cualquier momento y desde cualquier dispositivo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"768\" data-src=\"https:\/\/sistemaenkel.com.mx\/blog\/wp-content\/uploads\/2022\/10\/crm-pymes-ventajas.jpg\" alt=\"CRM ventajas\" class=\"wp-image-560 lazyload\" data-srcset=\"https:\/\/sistemaenkel.com.mx\/blog\/wp-content\/uploads\/2022\/10\/crm-pymes-ventajas.jpg 1024w, https:\/\/sistemaenkel.com.mx\/blog\/wp-content\/uploads\/2022\/10\/crm-pymes-ventajas-300x225.jpg 300w, https:\/\/sistemaenkel.com.mx\/blog\/wp-content\/uploads\/2022\/10\/crm-pymes-ventajas-768x576.jpg 768w, https:\/\/sistemaenkel.com.mx\/blog\/wp-content\/uploads\/2022\/10\/crm-pymes-ventajas-150x113.jpg 150w, https:\/\/sistemaenkel.com.mx\/blog\/wp-content\/uploads\/2022\/10\/crm-pymes-ventajas-696x522.jpg 696w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ventajas-de-utilizar-un-crm\">Ventajas&nbsp;de utilizar un CRM<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conecta al equipo gerencial, ventas y marketing a trav\u00e9s de una sola plataforma. <\/li>\n\n\n\n<li>Toda  la informaci\u00f3n estar\u00e1 disponible desde cualquier lugar y en cualquier dispositivo.<\/li>\n\n\n\n<li>Haz m\u00e1s simple el almacenamiento de informaci\u00f3n de tus clientes potenciales. <\/li>\n\n\n\n<li>Cierra m\u00e1s ventas en menos tiempo.&nbsp;<\/li>\n\n\n\n<li>Un CRM te ayuda a optimizar la atenci\u00f3n y el servicio a cliente. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-por-que-mi-empresa-deberia-tener-uno\">\u00bfPor qu\u00e9 mi empresa deber\u00eda tener uno?<\/h2>\n\n\n\n<p>Un CRM es la herramienta perfecta para tu PYME porque te ayudar\u00e1 a<strong> tomar el control <\/strong>de todo tu proceso de ventas. Podr\u00e1s <strong>resguardar la informaci\u00f3n<\/strong> de tu cartera de clientes en una sola plataforma. No importa si alguien de tu equipo de ventas falta porque todas las personas que asignes podr\u00e1n tener acceso a la informaci\u00f3n. <\/p>\n\n\n\n<p>Con un CRM perder\u00e1s menos oportunidades de negocio e<strong> invertir\u00e1s menos tiempo<\/strong> verificando y supervisando el trabajo de tus vendedores.  Adem\u00e1s, puedes Generar reportes de ventas al instante para medir los resultados de tu embudo de ventas.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-como-implementar-un-crm\">\u00bfC\u00f3mo implementar un CRM?<\/h2>\n\n\n\n<p>Implementar un CRM en tu empresa es muy f\u00e1cil, solo necesitar\u00e1s, como aliado, una herramienta que sea simple y f\u00e1cil de utilizar. Por esta raz\u00f3n existe <a href=\"https:\/\/sistemaenkel.com.mx\/\"><strong>Sistema Enkel<\/strong><\/a>, una plataforma simple e intuitiva dise\u00f1ada completamente en espa\u00f1ol para ayudar a las peque\u00f1as y medianas empresas de M\u00e9xico. <strong>Con sistema Enkel podr\u00e1s tomar el control de tu proceso de ventas y conectar todo tu equipo de ventas sin complicaciones.&nbsp;<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cuales-son-los-beneficios-de-emplear-sistema-enkel\">\u00bfCu\u00e1les son los beneficios de emplear Sistema Enkel?<\/h2>\n\n\n\n<figure id=\"crm-beneficios\" class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay controls poster=\"https:\/\/sistemaenkel.com.mx\/blog\/wp-content\/uploads\/2022\/10\/portada-video-beneficios-crm.jpg\" src=\"https:\/\/sistemaenkel.com.mx\/blog\/wp-content\/uploads\/2022\/12\/crm-video-pyme.mp4\"><\/video><figcaption class=\"wp-element-caption\">CRM beneficios<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ordena y controla todo&nbsp;tu proceso de ventas con nuestra herramienta de CRM<\/li>\n\n\n\n<li><strong>Crea embudos de venta y visualiza las interacciones <\/strong>que tiene tu equipo ventas  con tus clientes.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Seguridad. La informaci\u00f3n de tu empresa y de tus clientes potenciales estar\u00e1 encriptada y solo tendr\u00e1n acceso a ella las personas que t\u00fa asignes.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Capacitaci\u00f3n. Adem\u00e1s de ser una <strong>herramienta simple y f\u00e1cil de implementar, <\/strong>pondremos a tu disposici\u00f3n<strong> gu\u00edas, tutoriales y un chat de soporte en vivo<\/strong>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Atenci\u00f3n personalizada porque para nosotros cada cliente es \u00fanico.&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tendr\u00e1s acceso a la plataforma desde cualquier dispositivo con conexi\u00f3n a internet.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Automatiza todo tu proceso de ventas e impulsa el desempe\u00f1o de tu equipo.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-descubre-como-sistema-enkel-puede-ayudarte-agilizar-y-optimizar-los-procesos-de-venta-de-tu-empresa-con-un-crm\"><a href=\"https:\/\/sistemaenkel.com.mx\/software-crm\">Descubre como Sistema Enkel puede ayudarte agilizar y optimizar los procesos de venta de tu empresa con un CRM&nbsp;<\/a><br><\/h3>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background\" style=\"color:#000000;background-color:#ffffff\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:64px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\" style=\"line-height:.9\">Una plataforma para gestionar los procesos operativos de tu empresa f\u00e1cil y r\u00e1pido<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"schedule-a-visit\" style=\"font-size:59px;line-height:1.15\">SISTEMA ENKEL <\/h2>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50\"><a class=\"wp-block-button__link has-vivid-cyan-blue-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/sistemaenkel.com.mx\/contacto\" style=\"border-radius:50px;color:#ffffff\">Cont\u00e1ctanos<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:64px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n<p>Si quieres llevar este tema a la operaci\u00f3n diaria de tu empresa, <a href=\"https:\/\/sistemaenkel.com.mx\/software-crm\">ver la soluci\u00f3n CRM de Sistema Enkel<\/a>.<\/p><div class=\"powerpress_player\" id=\"powerpress_player_7858\"><div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-530-1\" width=\"640\" height=\"360\" preload=\"none\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/sistemaenkel.com.mx\/blog\/wp-content\/uploads\/2022\/12\/crm-video-pyme.mp4?_=1\" \/><a href=\"https:\/\/sistemaenkel.com.mx\/blog\/wp-content\/uploads\/2022\/12\/crm-video-pyme.mp4\">https:\/\/sistemaenkel.com.mx\/blog\/wp-content\/uploads\/2022\/12\/crm-video-pyme.mp4<\/a><\/video><\/div><\/div><p class=\"powerpress_links powerpress_links_mp4\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/sistemaenkel.com.mx\/blog\/wp-content\/uploads\/2022\/12\/crm-video-pyme.mp4\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/sistemaenkel.com.mx\/blog\/?powerpress_pinw=530-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/sistemaenkel.com.mx\/blog\/wp-content\/uploads\/2022\/12\/crm-video-pyme.mp4\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"crm-video-pyme.mp4\">Download<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>CRM una herramienta imprescindible para impulsar tu Pyme aprende como implementarlo <\/p>\n","protected":false},"author":1,"featured_media":744,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[6],"tags":[],"class_list":{"0":"post-530","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-crm"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.0 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Qu\u00e9 es un CRM y por qu\u00e9 tu empresa deber\u00eda implementarlo<\/title>\n<meta name=\"description\" content=\"Conoce qu\u00e9 es un CRM, c\u00f3mo ayuda a ventas y seguimiento comercial, y por qu\u00e9 puede impulsar el crecimiento de tu empresa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sistemaenkel.com.mx\/blog\/crm-que-es-y-por-que-mi-empresa-deberia-tener-uno\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e9 es un CRM y por qu\u00e9 tu empresa deber\u00eda implementarlo\" \/>\n<meta property=\"og:description\" content=\"Conoce qu\u00e9 es un CRM, c\u00f3mo ayuda a ventas y seguimiento comercial, y por qu\u00e9 puede impulsar el crecimiento de tu empresa.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sistemaenkel.com.mx\/blog\/crm-que-es-y-por-que-mi-empresa-deberia-tener-uno\/\" 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